And with the huge success of the live-action movie spurring things on further right in the middle of that economic boon, China has since become a major part of the franchise's current global success. Toys. The Transformers (also now known as "Generation 1" or "G1" for short, though the line was never branded as such) started as a joint venture between Hasbro of America and Takara of Japan. Action Figures; Gifting. How'd it do that? Banzai-Tron with Razor-Sharp. And the market responded... timidly at first, as the markets do, but over time, more and more of the classic series was brought back in one form or another. While the American toyline was shutting down, Transformers in Europe kept on chugging along. 1984 Transformers. 1988 Transformers. Takara took Hasbro's lead and brought the new universe of living robots to Japan in 1985, where it was a massive success. Takara had been designing a different sort of combining robot team for Diaclone, where the limb-bots were wholly interchangeable. Need your order delivered in time for the Holidays? Several of the toys released this year weren't given individual names, including the re-released Constructicons (who had also lost the parts needed to combine into Devastator, oddly enough). In contrast to the nigh-solid plastic toys of today, die-cast metal played a large role in these toys' construction. Starting in 1984, the line ran for seven years in America, eight in Europe and Japan (though Takara would break the line up into multiple sub-franchises). It is not associated with nor endorsed by Hasbro or Takara Tomy. This page was viewed 1 times on Tuesday, March 9th 2021 5:44am CST. This was also the year die-cast metal started being phased out of the toys' construction. Even grocery stores and drug stores devoted a significant amount of space to toys year-round, and not just the cheap stuff! This year also marks the debut of Transformers internationally, being released in multiple European countries, Japan, Mexico, Brazil, and Argentina... all with various changes from the US line, some minor, some... well, "major" might be an understatement for some. 1992 Transformers… Established June 2000. Where previous years tended to be a bit scattered with its transformation types, the Headmasters and Targetmasters presented a more unified theme across both factions and multiple price-points. Mail-away offers were also slowing down, with no new product available from this year on, only older items no longer in stores. Thus, the more descriptive bits will be tackled year-by-year... but there's still plenty to talk about in the big picture. Even toys in old subgroups gained new gimmicks: the new Mini-Cassettes were combiners, the Seacon combiner team's limb-bots each had a cannon mode the super-robot could use as a handgun, and the Targetmasters each had two Nebulans who could also combine into a super-gun. You can kind of guess how well that worked. 1985 Transformers. Alma. Entertainment Earth. The basic upshot... Hasbro simply marketed the line better in virtually every regard, and sold kids on the idea that these weren't just robot toys, they were characters... that these plastic doodads were, well, more than meets the eye. More importantly, this was the first year Hasbro would push a primary over-arching gimmick as a large percentage of the line: the Nebulan "Master" partners. The line ran through 1995 (! Unfortunately, it simply wasn't enough, and Transformers was canceled in the US. After four years and slowly-declining sales, the push to make Transformers live up to its new tagline ("More... Much More Than Meets the Eye!") Many of this year's toys shipped initially with painted die-cast bits, but were later replaced with plastic-parts variants. Also, in more global terms, Hasbro's Transformers was originally just one of several international outlets for Takara's Diaclone and Micro Change figures, initially coexisting with Joustra's own version of Diaclone in Central Europe, GiG's Trasformer [sic] line in Italy, and Takara themselves were releasing Diaclone in Finland. Home video games were getting even hotter and luring more kids away from toys altogether, especially with the release of the hugely-anticipated Super Nintendo Entertainment System. Transformers Ultimates Wave 2 – Pre-orders in Summer 2021. At $6 it is a fair price, any higher you might be disappointed in what you get for your money. In the U.S., the toyline ran from 1984 - 1990; in Europe, from 1985 - 1993 (except the U.K. which saw limited 1984 releases), and in Japan from 1985- 1992 (with many variations from the other regions.) Many vintage toy molds were pulled out, refurbished and put back into service to let fans fill holes in their classic collections. Robotic beasts made a splash with the Dinobots and Insecticons. Speaking of re-released old toys, 1990 saw the Classics subline debut, the return of numerous toys from the 1984 through 1987 lines. The boxed figures featured multiple accessories and add-on stickers for an extra level of interaction with the toy, giving them an extra air of quality. These so called “generation one” or “Gen 1” or “G1” toys are highly sought after by collectors, and bidding wars happen on a regular basis. And let's be honest here: that show was garbage, but kids ate it up. By this time, Transformers was in serious trouble. 1 - 40 1 to 40 of 455 products. Joe and the massive USS Flagg playset.). The manufacturing information was instead applied as a sticker in Chinese on the back of the box. Takara was the first to get the reissue ball rolling, and generally took the lead in re-releasing classic "Generation 1" molds over the course of several years. 1986 Transformers. 1990 Transformers. This brand was the mark of a "true" Transformer, and they even spent the money to make a commercial just to say so. This more sci-fi look would stick with the line for a little while. Some of the content on this site are sponsored posts for which we have been compensated. The nostalgia-grab got larger, with new toys based on some of the most popular characters from the early years, now back as "Classic Pretenders". And with a new slew of imitators popping up, Hasbro pushed a new little bit of status-symbol into the line, giving every toy released in '85 —including the re-released '84 toys— a heat-sensitive rubsign. close. All in all, 1985's output was roughly double that of 1984's. Earthlings: THE S.T.A.R.S. First of all, the market itself was simply broader. Transformers would not be back on Japanese toy shelves until 1995, when the short-lived G-2 toyline would hit. Another subtle but important change was that the two factions began to share subgroups, with the Autobots gaining their own Mini-Cassettes and Triple Changers, plus both sides had "Scramble City" style combiners. While not directly part of the toyline, the way Transformers was advertised has got to be mentioned when talking about its success. G1 1990. Why Your Son or Daughter will Love Transformers Toys . Expand your options of fun home activities with the largest online selection at eBay.com. And as you’d expect, there are some rare Transformers toys, so rare you’ll occasionally have to look further than eBay to find them. Most every toy (and cereal) mail-away offer asked you to clip out the UPC bar-codes as "proof of purchase" when sending away, but Transformers instead asked for the "Robot Points" clipped from the packaging back. Initially a line of transforming mecha toys rebranded from Takara's Diaclone and Microman toy lines, it spawned the Transformers media franchise. Yahoo Japan’s auction house, conventions, or even going straight to Japan is sometimes required for finding some of … The European line would follow suit in 1993, ending the original "Generation 1" series in European markets without the line being canceled, the only major market to not have a gap between Generations 1 and 2. More children of the '80s were out of school and getting jobs and disposable income (yes, that kind of thing used to actually happen) and were looking to reclaim bits of their childhoods. It was rare for a toy to have moving parts that weren't directly tied to its transformation sequence beyond a simple rotating shoulder/elbow joint. Transformers Collection. If you think we're gonna list every individual new toy based on a Generation 1 character here, you're insane. Instead, enjoy this series of links to the numerous toylines that call back to the originals. While many other lines' mail-aways tended to be just toys that weren't out in stores yet, Transformers from the outset offered toys that they would never sell at normal retail, like the Omnibots. This year even saw the first store-exclusive Transformers, as those same four bots were sold without their Pretender shells as "Legends", available only at Kmart (which wasn't the decrepit shell of a retailer it is now). While the European version of the line would continue on with both new product and a glut of "Classics" re-releases, it would be two years before Transformers would come back to US toy shelves, as Generation 2. 1991 Transformers. Many of these lines are technically multi-franchise ensembles, but the majority of their output is of updated Generation 1 bots. Thus, the more descriptive bits will be tackled year-by-year... but there's still plenty to talk about in the big picture. Yes, hot pink and toxic green: the 90s was also the time that the color schemes for new toys overall got brighter and more reliant on pastels (and in some cases, straight-up gloriously awful). Find a brand. The character that has been created around this ex Diaclone figure has become a legend in years. Transformers - Generation 1 - Series 1 Released in 1984 by Hasbro Many have tried, but the only true natural born leader for the Autobots is Optimus Prime. They would also create a variety of all-new toys unique to their version of Transformers (although some of them also saw release in Europe), most of them highly sought-after by collectors. Seibertron.com - The Ultimate Transformers Fansite, Subscribe to Twincast/Podcast with iTunes, Transformers The Last Knight Global Premiere Events », Chicago Premiere (photos by Seibertron.com), Transformers Exhibit at Children's Museum in Indianapolis, Transformers Kingdom Dinobot and Inferno found in US and Canadian Walmarts, TFSource News - PX Peklenc, MP41 Dinobot, Sentinel, Joy Toy, MMC Sphinx Cel, 52Toys Preorders + more, Transformers X-Men Crossover Figure Found at Target + 25% Off Toy Coupon, Twincast / Podcast Episode #271 “Meh-pisode”, Optimus Prime Truck from Bumblebee Movie up for Sale, HobbyLink Japan Sponsor News- Kingdom Series Air Zar & More Transformers Preorders, Seibertron.com is an unofficial Transformers fansite, Takara Tomy's official Transformers website. In 1992, the line got much more cohesive, moving back to much more "traditional" Transformers, changing from pseudo-realistic vehicles to robots, with gimmicks that were by and large not super-obtrusive.
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